In the 1920s the entrepreneur Johann Husheer moved to Riverhead and began growing tobacco. The next year he formed the National Tobacco Company, processing the Auckland-grown leaf at his factory in Napier, from where he launched the Riverhead Gold brand of tobacco.
This card was used to advertise the tobacco. The text includes the lines: ‘The only toasted tobacco on the New Zealand market, No cough, no bite; does not injure heart, lungs, or throat. Medical authorities recommend it.’
Te whakamahi i tēnei tūemi
Alexander Turnbull Library
Reference:
Eph-C-TOBBACCO-NTC-1920s-02
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
Tukunga
There is some information on
Harriet (not verified)
28 May 2018
Does anyone know the name of
Wendy McGregor (not verified)
27 January 2018
Tāpiritia te tākupu hou