Story: Auckland places

Riverhead tobacco

Riverhead tobacco

In the 1920s the entrepreneur Johann Husheer moved to Riverhead and began growing tobacco. The next year he formed the National Tobacco Company, processing the Auckland-grown leaf at his factory in Napier, from where he launched the Riverhead Gold brand of tobacco.

This card was used to advertise the tobacco. The text includes the lines: ‘The only toasted tobacco on the New Zealand market, No cough, no bite; does not injure heart, lungs, or throat. Medical authorities recommend it.’

Using this item

Alexander Turnbull Library
Reference: Eph-C-TOBBACCO-NTC-1920s-02

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Margaret McClure, 'Auckland places - Kaipara Harbour and kauri towns', Te Ara - the Encyclopedia of New Zealand, (accessed 3 July 2022)

Story by Margaret McClure, updated 5 Aug 2016