(Includes Stewart Island)
Land area
- Southland: 34,347 sq km
- New Zealand: 268, 690 sq km
Climate (Invercargill)
(National Institute of Water and Atmospheric Research data, 1981–2010)
- Mean temperature, January: 14.2°C
- Mean temperature, July: 5.3°C
- Mean annual rainfall: 1,149 mm
- Mean annual sunshine: 1,682 hours
Total population, 2006 and 2013
- Southland: 90,876 (2006); 93,339 (2013)
- New Zealand: 4,027,947 (2006); 4,242,051 (2013)
Ethnic affiliation, 2013
(Multiple responses allowed)
European
- Southland: 89.0%
- New Zealand: 74.0%
Māori
- Southland: 13.0%
- New Zealand: 14.9%
Pacific Island
- Southland: 2.1%
- New Zealand: 7.4%
Asian (including Indian)
- Southland: 3.2%
- New Zealand: 11.8%
Middle Eastern, Latin American, African
- Southland: 0.4%
- New Zealand: 1.2%
Principal tribes and sub-tribes
Ngāi Tahu, Ngāti Māmoe, Waitaha
Population of major urban area, 2013
Invercargill: 47,892
Age distribution, 2013
Under 15
- Southland: 20.6%
- New Zealand: 20.4%
15–64
- Southland: 63.7%
- New Zealand: 65.3%
65 and over
- Southland: 15.7%
- New Zealand: 14.3%
Employment by industry, 2013
(Figures are for workers aged 15 and over, in selected industries in which the region’s employment pattern is most distinctive)
Agriculture, forestry and fishing
- Southland: 17.0%
- New Zealand: 5.7%
Manufacturing
- Southland: 16.8%
- New Zealand: 10.9%
Professional, scientific and technical services
- Southland: 3.6%
- New Zealand: 7.8%
Unemployment, 2013
- Southland: 4.7%
- New Zealand: 7.1%
Livestock numbers, 2012
Sheep
- Southland: 4,356,427
- New Zealand: 31,262,715
Dairy cattle
- Southland: 670,581
- New Zealand: 6,445,681
Beef cattle
- Southland: 172,150
- New Zealand: 3,734,412
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