Kōrero: Advertising

Toyota Hilux advertisement, 1999

In the late 1990s Toyota was still drawing upon Kiwi male culture, in this commercial that became widely known as the ‘bugger ad’. The humour of the presentation overruled any initial concerns about bad taste, and the advertisement made the word acceptable in public.

Te whakamahi i tēnei tūemi

Saatchi & Saatchi

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Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/22432/toyota-hilux-advertisement-1999 (accessed 28 November 2021)

He kōrero nā Jock Phillips, i tāngia i te 11 Mar 2010