In the late 1990s Toyota was still drawing upon Kiwi male culture, in this commercial that became widely known as the ‘bugger ad’. The humour of the presentation overruled any initial concerns about bad taste, and the advertisement made the word acceptable in public.
Using this item
This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.