Story: Advertising

Toyota Hilux advertisement, 1999

In the late 1990s Toyota was still drawing upon Kiwi male culture, in this commercial that became widely known as the ‘bugger ad’. The humour of the presentation overruled any initial concerns about bad taste, and the advertisement made the word acceptable in public.

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How to cite this page:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/22432/toyota-hilux-advertisement-1999 (accessed 3 April 2020)

Story by Jock Phillips, published 11 Mar 2010