Story: Advertising

Bank of New Zealand Advertisement, 1990 (2nd of 2)

The most famous of Len Potts’ Bank of New Zealand commercials nostalgically evoked a beach-side bach of the 1950s. It aimed to brand the bank as Kiwi by tapping into feelings of New Zealand identity.

Video courtesy of Bank of New Zealand

Using this item

Colenso BBDO

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, (accessed 26 February 2024)

Story by Jock Phillips, published 11 Mar 2010