Kōrero: Advertising

Bank of New Zealand Advertisement, 1990 (2 o 2)

The most famous of Len Potts’ Bank of New Zealand commercials nostalgically evoked a beach-side bach of the 1950s. It aimed to brand the bank as Kiwi by tapping into feelings of New Zealand identity.

Video courtesy of Bank of New Zealand

Te whakamahi i tēnei tūemi

Colenso BBDO

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Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/22430/bank-of-new-zealand-advertisement-1990 (accessed 21 February 2020)

He kōrero nā Jock Phillips, i tāngia i te 11 Mar 2010