Kōrero: Advertising

Len Potts (1 o 2)

When television advertising began in New Zealand, agencies tried to produce ads that echoed British accents and values. But by 1990, when Len Potts directed and provided the voice-over for a series of Bank of New Zealand advertisements, he was consciously aiming to reflect a distinctive New Zealand identity. Here, he explains the background to that series.

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Red Sky Film & Television

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Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/22429/len-potts (accessed 21 February 2020)

He kōrero nā Jock Phillips, i tāngia i te 11 Mar 2010