Story: Advertising

Len Potts (1st of 2)

When television advertising began in New Zealand, agencies tried to produce ads that echoed British accents and values. But by 1990, when Len Potts directed and provided the voice-over for a series of Bank of New Zealand advertisements, he was consciously aiming to reflect a distinctive New Zealand identity. Here, he explains the background to that series.

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How to cite this page:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/22429/len-potts (accessed 31 March 2020)

Story by Jock Phillips, published 11 Mar 2010