Story: Advertising

Fernleaf butter advertisement

Television advertising sometimes reflected changes in society. Initially, most featured stable families and cheery housewives. This commercial from 1989 featured a recently separated father, who had just moved into his new abode with his daughter Sam. The first of a long-running series, it recognised that during the 1970s and 1980s society had changed, and there were many broken families and solo parents.

Video courtesy of Fonterra

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How to cite this page:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/22428/fernleaf-butter-advertisement (accessed 28 March 2020)

Story by Jock Phillips, published 11 Mar 2010