Story: Advertising

K. P. Life Salt

K. P. Life Salt

Although 19th-century advertisements focused on the qualities of products and the services they offered, from the early 20th century advertisers realised that advertisements could also be effective by linking products to certain pleasurable feelings and lifestyles. The most obvious association was with sexuality. This advertisement from the back cover of a 1935 issue of the Mirror, a women’s magazine, suggests that K. P. Life Salt will not only keep you healthy but also bring romantic success.

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Alexander Turnbull Library
Reference: 1/2-126587; F

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, (accessed 6 December 2023)

Story by Jock Phillips, published 11 Mar 2010