Kōrero: Advertising

Although 19th-century advertisements focused on the qualities of products and the services they offered, from the early 20th century advertisers realised that advertisements could also be effective by linking products to certain pleasurable feelings and lifestyles. The most obvious association was with sexuality. This advertisement from the back cover of a 1935 issue of the Mirror, a women’s magazine, suggests that K. P. Life Salt will not only keep you healthy but also bring romantic success.