Story: Advertising

Cartoon about smoking sponsorship

Cartoon about smoking sponsorship

The growing hostility to smoking in New Zealand led to greater restrictions on advertising of tobacco products. In 1990 the government passed legislation that restricted tobacco advertising and sponsorship but, as this cartoon pointed out, tobacco companies were still able to sponsor sport. In 1995 all tobacco sponsorship was made illegal, and advertising of cigarettes in shops was outlawed. For other products advertising is self-regulated, rather than legislated by the government. The Advertising Standards Authority issues codes on such topics as advertising of liquor, gambling, therapeutic drugs and advertisements aimed at children. These codes are enforced by the Advertising Standards Complaints Board.

Cartoon courtesy of Alistair Nisbet

Using this item

Alexander Turnbull Library
Reference: A-290-008
Cartoon by Alistair Nisbet

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Marketing and regulation', Te Ara - the Encyclopedia of New Zealand, (accessed 2 October 2022)

Story by Jock Phillips, published 11 Mar 2010