Story: Advertising

Anti drink-driving advertisement

Some of the most powerful television advertisements in the 2000s have been produced by government agencies to improve behaviour on the roads and reduce accidents. This example is aimed at preventing young males from drinking and then driving.

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NZ Transport Agency

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How to cite this page:

Jock Phillips, 'Advertising - Marketing and regulation', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/22425/anti-drink-driving-advertisement (accessed 17 November 2019)

Story by Jock Phillips, published 11 Mar 2010