Kōrero: Advertising

Anti drink-driving advertisement

Some of the most powerful television advertisements in the 2000s have been produced by government agencies to improve behaviour on the roads and reduce accidents. This example is aimed at preventing young males from drinking and then driving.

Te whakamahi i tēnei tūemi

NZ Transport Agency

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Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Advertising - Marketing and regulation', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/22425/anti-drink-driving-advertisement (accessed 15 July 2020)

He kōrero nā Jock Phillips, i tāngia i te 11 Mar 2010