Story: Advertising

New Zealand Insurance commercial

Television advertising since the 1980s has included a strain of nationalism that expresses a playful antagonism to other countries. A good example is this NZI ad, which particularly exploits New Zealanders’ sense of rivalry with its neighbour Australia.

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Colenso BBDO

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How to cite this page:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, (accessed 13 July 2024)

Story by Jock Phillips, published 11 Mar 2010