Kōrero: Advertising

New Zealand Insurance commercial

Television advertising since the 1980s has included a strain of nationalism that expresses a playful antagonism to other countries. A good example is this NZI ad, which particularly exploits New Zealanders’ sense of rivalry with its neighbour Australia.

Te whakamahi i tēnei tūemi

Colenso BBDO

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Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Advertising - Advertising and New Zealand society', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/22433/new-zealand-insurance-commercial (accessed 18 May 2022)

He kōrero nā Jock Phillips, i tāngia i te 11 Mar 2010