Skip to main content

Kōrero: Fashion and textile design

El-Jay gown

Image
El-Jay gown

Gus Fisher's El-Jay was a leading label in the 1960s. Fisher took his inspiration from Paris and made regular trips there. El-Jay remained part of the New Zealand fashion scene until 1988, and in 2010 the New Zealand Fashion Museum mounted an exhibition featuring the label. This is Fisher adjusting the bow of one of the dresses in the exhibition. He died in July 2010, three days after the exhibition closed in Auckland.

Te whakamahi i tēnei tūemi

New Zealand Herald

Reference: 040610NZHBMFISHER13.JPG

by Babiche Martens

Permission of the New Zealand Herald must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Kerryn Pollock, Fashion and textile design – Firmer footing, 1950s and 1960s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/photograph/44294/el-jay-gown (accessed 4 June 2026).

He kōrero nā Kerryn Pollock, i tāngia i te 24 February 2014.