Story: Fashion and textile design

El-Jay gown (3rd of 1)

El-Jay gown

Gus Fisher's El-Jay was a leading label in the 1960s. Fisher took his inspiration from Paris and made regular trips there. El-Jay remained part of the New Zealand fashion scene until 1988, and in 2010 the New Zealand Fashion Museum mounted an exhibition featuring the label. This is Fisher adjusting the bow of one of the dresses in the exhibition. He died in July 2010, three days after the exhibition closed in Auckland.

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New Zealand Herald
Reference: 040610NZHBMFISHER13.JPG
Photograph by Babiche Martens

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How to cite this page:

Kerryn Pollock, 'Fashion and textile design - Firmer footing, 1950s and 1960s', Te Ara - the Encyclopedia of New Zealand, (accessed 23 September 2023)

Story by Kerryn Pollock, published 22 Oct 2014