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Kōrero: Hauraki–Coromandel places

Paeroa: space rocket, 1967

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Paeroa: space rocket, 1967

Paeroa is well-known for its association with Lemon and Paeroa drink, and a large Lemon and Paeroa bottle has been a town sight since 1968. Its predecessor, and indeed the trigger for the display bottle, was this 7-metre-high rocket, which was devised for a Christmas promotion in 1967 by the Paeroa Businessmen’s Association. It was inspired by the moon landing of that year, and had an appropriately space age motto: ‘Paeroa rockets into Christmas.’

Te whakamahi i tēnei tūemi

Paeroa & District Museum

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Me pēnei te tohu i te whārang

Paul Monin, Hauraki–Coromandel places – Paeroa, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/photograph/30760/paeroa-space-rocket-1967 (accessed 4 June 2026).

He kōrero nā Paul Monin, i tāngia i te 13 December 2010.

Comments

Ngapere Clendon
15 September 2011
Wow cool picture of the rocket (; never new paeroa had one, does anyone have a clue where the rocket has gone too ?