Story: Hauraki–Coromandel places

Paeroa: space rocket, 1967 (1st of 3)

Paeroa: space rocket, 1967

Paeroa is well-known for its association with Lemon and Paeroa drink, and a large Lemon and Paeroa bottle has been a town sight since 1968. Its predecessor, and indeed the trigger for the display bottle, was this 7-metre-high rocket, which was devised for a Christmas promotion in 1967 by the Paeroa Businessmen’s Association. It was inspired by the moon landing of that year, and had an appropriately space age motto: ‘Paeroa rockets into Christmas.’

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Paeroa & District Museum

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How to cite this page:

Paul Monin, 'Hauraki–Coromandel places - Paeroa', Te Ara - the Encyclopedia of New Zealand, (accessed 17 August 2022)

Story by Paul Monin