Kōrero: Advertising

Newspaper advertisements, 1890 (2 o 2)

Newspaper advertisements, 1890

By 1890 newspaper advertisements had elaborate imagery, a mixture of typefaces, trademarks –such as Nelson Moate & Co.’s pagoda – and catchy slogans. In this example from the Evening Post Nelson Moate & Co proclaimed theirs ‘the best teas in the world’, and included endorsements from other newspapers, while Edwin Arnold’s perambulators were ‘the babies’ friend’.

Te whakamahi i tēnei tūemi

National Library of New Zealand, Papers Past
Reference: Evening Post, 5 May 1890

Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Jock Phillips, 'Advertising - Colonial newspapers', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/22397/newspaper-advertisements-1890 (accessed 9 April 2020)

He kōrero nā Jock Phillips, i tāngia i te 11 Mar 2010