Story: Advertising

Newspaper advertisements, 1890 (2nd of 2)

Newspaper advertisements, 1890

By 1890 newspaper advertisements had elaborate imagery, a mixture of typefaces, trademarks –such as Nelson Moate & Co.’s pagoda – and catchy slogans. In this example from the Evening Post Nelson Moate & Co proclaimed theirs ‘the best teas in the world’, and included endorsements from other newspapers, while Edwin Arnold’s perambulators were ‘the babies’ friend’.

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National Library of New Zealand, Papers Past
Reference: Evening Post, 5 May 1890

Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Colonial newspapers', Te Ara - the Encyclopedia of New Zealand, (accessed 27 June 2022)

Story by Jock Phillips, published 11 Mar 2010