Story: Advertising

Lea and Perrins Worcestershire sauce (1st of 2)

Lea and Perrins Worcestershire sauce

By the late 1860s, as this advertisement in the Taranaki Herald in 1869 shows, the typography and imagery of newspaper advertisements had become more complex. Simple illustrations had appeared, and there was a range of sizes and styles of typeface. It also shows the beginnings of branding, with Lea and Perrins proclaiming the distinctiveness of their sauce.

Using this item

National Library of New Zealand, Papers Past
Reference: Taranaki Herald, 3 July 1869, p. 4

Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Colonial newspapers', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/22396/lea-and-perrins-worcestershire-sauce (accessed 12 August 2020)

Story by Jock Phillips, published 11 Mar 2010