Story: Advertising

Dinneford's Magnesia

Dinneford's Magnesia

This advertisement from the Bay of Plenty Times, June 1887, was typical of the inflated claims for patent remedies that were to be found in many newspaper advertisements at the end of the 19th century. Few of them did not claim to cure virtually all medical problems from heartburn to gout, and they claimed to be suitable for both children and ‘delicate females’.

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National Library of New Zealand, Papers Past
Reference: Bay of Plenty Times, 1 June 1887, p. 4

Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Colonial newspapers', Te Ara - the Encyclopedia of New Zealand, (accessed 25 June 2022)

Story by Jock Phillips, published 11 Mar 2010