The 'Come Alive' campaign was one of the first initiatives of the newly formed Council for Recreation and Sport, established following the Recreation and Sport Act 1973. This poster was issued in 1975 or 1976, and urged Kiwis to get active.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
Courtesy of Sport New Zealand