Story: Government and sport

'Come Alive' poster

The 'Come Alive' campaign was one of the first initiatives of the newly formed Council for Recreation and Sport, established following the Recreation and Sport Act 1973. This poster was issued in 1975 or 1976, and urged Kiwis to get active.

Using this item

Alexander Turnbull Library
Reference: Eph-D-RECREATION-1976-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Courtesy of Sport New Zealand

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How to cite this page:

David Green, 'Government and sport - Support for adult sport since 1973', Te Ara - the Encyclopedia of New Zealand, (accessed 7 December 2023)

Story by David Green, published 5 Sep 2013