The Hillary Commission was established under the Recreation and Sport Act 1987. Its 'Accept No Limits' campaign was similar to the 1970s 'Come Alive' campaign, which also encouraged New Zealanders to be more physically active.
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Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
Courtesy of Sport New Zealand