Kōrero: New Zealand identity

New Zealand pavilion at Seville, 1992

This television clip describes the way New Zealand was presented at the 1992 International Exhibition at Seville in south-east Spain. Visitors to the New Zealand pavilion were greeted outside by a Māori kapa haka group in front of a dramatic wall of rocks. They were then taken into a theatre and introduced to both the natural environment of the country and its creative culture. The aim was to encourage a brand awareness of New Zealand in the hope that people would be more likely to buy goods from – or visit – New Zealand.

Te whakamahi i tēnei tūemi

NZ On Screen
Reference: The party's over. Producer and director Tom Finlayson. Wellington: Images Ink, 1992

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Fiona Barker, 'New Zealand identity - Understanding New Zealand national identity', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/34596/new-zealand-pavilion-at-seville-1992 (accessed 18 June 2024)

He kōrero nā Fiona Barker, i tāngia i te 20 Jun 2012