Kōrero: New Zealand identity

New Zealand pavilion at Seville, 1992

This television clip describes the way New Zealand was presented at the 1992 International Exhibition at Seville in south-east Spain. Visitors to the New Zealand pavilion were greeted outside by a Māori kapa haka group in front of a dramatic wall of rocks. They were then taken into a theatre and introduced to both the natural environment of the country and its creative culture. The aim was to encourage a brand awareness of New Zealand in the hope that people would be more likely to buy goods from – or visit – New Zealand.

Te whakamahi i tēnei tūemi

NZ On Screen
Reference: The party's over. Producer and director Tom Finlayson. Wellington: Images Ink, 1992

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Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Fiona Barker, 'New Zealand identity - Understanding New Zealand national identity', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/34596/new-zealand-pavilion-at-seville-1992 (accessed 22 June 2021)

He kōrero nā Fiona Barker, i tāngia i te 20 Jun 2012