Kōrero: New Zealand identity

Giant rugby ball in Paris

Giant rugby ball in Paris

In October 2007 the 2011 Rugby World Cup was marketed to Europeans with this massive rugby ball positioned in front of the Eiffel Tower in Paris. Inside the ball visitors watched a 360-degree film which focused primarily on images of beautiful scenic New Zealand, designed to attract tourists. The way New Zealand was promoted to Europeans was quite different to the way it was experienced and understood by residents of New Zealand.

Te whakamahi i tēnei tūemi

Flickr: salenasemmens' photostream
Photograph by Salena D. Semmens

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Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Fiona Barker, 'New Zealand identity - Understanding New Zealand national identity', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/34595/giant-rugby-ball-in-paris (accessed 23 July 2024)

He kōrero nā Fiona Barker, i tāngia i te 20 Jun 2012