Story: New Zealand identity

New Zealand pavilion at Seville, 1992

This television clip describes the way New Zealand was presented at the 1992 International Exhibition at Seville in south-east Spain. Visitors to the New Zealand pavilion were greeted outside by a Māori kapa haka group in front of a dramatic wall of rocks. They were then taken into a theatre and introduced to both the natural environment of the country and its creative culture. The aim was to encourage a brand awareness of New Zealand in the hope that people would be more likely to buy goods from – or visit – New Zealand.

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NZ On Screen
Reference: The party's over. Producer and director Tom Finlayson. Wellington: Images Ink, 1992

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How to cite this page:

Fiona Barker, 'New Zealand identity - Understanding New Zealand national identity', Te Ara - the Encyclopedia of New Zealand, (accessed 14 April 2024)

Story by Fiona Barker, published 20 Jun 2012