Watch a 2007 television advertisement from the Like Minds, Like Mine public education campaign, aimed at reducing stigma and discrimination faced by people with experience of mental illness. The campaign began in 1997, following an inquiry into mental health services by Judge Ken Mason. His report said, 'It is fundamentally wrong that a vulnerable group in our society should be continually subjected to the comments and actions of those who possess an outcast mentality.' (Inquiry under Section 47 of the Health and Disability Services Act 1993 in respect of certain mental health services. Wellington: Ministry of Health, 1996.)
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