Holidaymakers began visiting Bay of Plenty beaches in the 1920s. They drove to formerly remote locations like Waihī Beach, Mt Maunganui and Ōhope, from Auckland and other centres. This photograph taken at Waihī Beach around 1925 shows tents, cars and houses.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.