Kōrero: Inventions, patents and trademarks

Marketing Cervena

Marketing Cervena

Only export-quality farmed venison from New Zealand can legally be sold under the Cervena trademark. Deer industry leaders have advertised the product widely to build an export market. This promotional photo shows Cervena cooking with grilled vegetables on a barbecue.

Te whakamahi i tēnei tūemi

Cervena

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Te tuhi tohutoro mō tēnei whārangi:

Mark Derby, 'Inventions, patents and trademarks - Trademarks', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/25410/marketing-cervena (accessed 7 December 2019)

He kōrero nā Mark Derby, i tāngia i te 11 Mar 2010, updated 24 Feb 2015