Story: Inventions, patents and trademarks

Marketing Cervena

Marketing Cervena

Only export-quality farmed venison from New Zealand can legally be sold under the Cervena trademark. Deer industry leaders have advertised the product widely to build an export market. This promotional photo shows Cervena cooking with grilled vegetables on a barbecue.

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How to cite this page:

Mark Derby, 'Inventions, patents and trademarks - Trademarks', Te Ara - the Encyclopedia of New Zealand, (accessed 7 June 2023)

Story by Mark Derby, published 11 Mar 2010, updated 1 Feb 2015