Story: Inventions, patents and trademarks

Marketing Cervena

Marketing Cervena

Only export-quality farmed venison from New Zealand can legally be sold under the Cervena trademark. Deer industry leaders have advertised the product widely to build an export market. This promotional photo shows Cervena cooking with grilled vegetables on a barbecue.

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Cervena

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How to cite this page:

Mark Derby, 'Inventions, patents and trademarks - Trademarks', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/25410/marketing-cervena (accessed 12 November 2019)

Story by Mark Derby, published 11 Mar 2010, updated 24 Feb 2015