Story: Inventions, patents and trademarks

Zespri kiwifruit

Zespri kiwifruit

After failing to trademark the name ‘kiwifuit’, New Zealand fruit growers developed the trademark Zespri to ensure their product had a unique place on the world market. Here Glen Arrowsmith, sustainability manager for Zespri, sits in a Mt Maunganui cool store surrounded by trays of kiwifruit headed offshore.

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New Zealand Herald
Reference: 300409NZHAGFRUIT05.JPG
Photograph by Alan Gibson

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How to cite this page:

Mark Derby, 'Inventions, patents and trademarks - Trademarks', Te Ara - the Encyclopedia of New Zealand, (accessed 4 June 2023)

Story by Mark Derby, published 11 Mar 2010, updated 1 Feb 2015