Kōrero: Inventions, patents and trademarks

Zespri kiwifruit

Zespri kiwifruit

After failing to trademark the name ‘kiwifuit’, New Zealand fruit growers developed the trademark Zespri to ensure their product had a unique place on the world market. Here Glen Arrowsmith, sustainability manager for Zespri, sits in a Mt Maunganui cool store surrounded by trays of kiwifruit headed offshore.

Te whakamahi i tēnei tūemi

New Zealand Herald
Reference: 300409NZHAGFRUIT05.JPG
Photograph by Alan Gibson

Permission of the New Zealand Herald must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Mark Derby, 'Inventions, patents and trademarks - Trademarks', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/25409/zespri-kiwifruit (accessed 22 June 2021)

He kōrero nā Mark Derby, i tāngia i te 11 Mar 2010, updated 1 Feb 2015