Kōrero: Food and beverage manufacturing

Sergeant Dan cereal bowl (2 o 2)

Sergeant Dan cereal bowl

Fleming and Company of Gore also produced cereal bowls. At the bottom of each was the company’s branding character ‘Sergeant Dan’. Bowls featured Sergeant Dan performing different activities, and children had to eat their bowl of Creamoata to see what the picture at the bottom of the plate was. In this version of the bowl, Dan is playing rugby.

Te whakamahi i tēnei tūemi

Private collection, Fran McGowan

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Sarah Wilcox, 'Food and beverage manufacturing - Spreads and breakfast cereals', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/object/22990/sergeant-dan-cereal-bowl (accessed 18 August 2022)

He kōrero nā Sarah Wilcox, i tāngia i te 11 Mar 2010