Story: Food and beverage manufacturing

Sergeant Dan cereal bowl (2nd of 2)

Sergeant Dan cereal bowl

Fleming and Company of Gore also produced cereal bowls. At the bottom of each was the company’s branding character ‘Sergeant Dan’. Bowls featured Sergeant Dan performing different activities, and children had to eat their bowl of Creamoata to see what the picture at the bottom of the plate was. In this version of the bowl, Dan is playing rugby.

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Private collection, Fran McGowan

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How to cite this page:

Sarah Wilcox, 'Food and beverage manufacturing - Spreads and breakfast cereals', Te Ara - the Encyclopedia of New Zealand, (accessed 25 July 2024)

Story by Sarah Wilcox, published 11 Mar 2010