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Although the main function of advertising was to sell goods, during the 20th century agencies were also involved in promoting political parties and campaigns. This advert promoted the National Party in the 1960s election. It was presumably effective, as the National Party won the election.
Poster courtesy of the New Zealand National Party.
Te whakamahi i tēnei tūemi
Reference: Eph-C-NZ-NATIONAL-1960-01
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.