Story: Advertising

National Party advertisement

National Party advertisement

Although the main function of advertising was to sell goods, during the 20th century agencies were also involved in promoting political parties and campaigns. This advert promoted the National Party in the 1960s election. It was presumably effective, as the National Party won the election.

Poster courtesy of the New Zealand National Party.

Using this item

Alexander Turnbull Library
Reference: Eph-C-NZ-NATIONAL-1960-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Advertising agencies, 1891–1970', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/22402/national-party-advertisement (accessed 18 February 2020)

Story by Jock Phillips, published 11 Mar 2010