After privatisation and the introduction of competition Telecom advertising took off. Appealing animals, including meerkats and Spot, the small dog shown here, provided the preferred image. The long version of telecom's spot acronym – services and products of Telecom – proved far less memorable.
Courtesy of Telecom
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.