Story: Telecommunications

Telecom commercial

Telecom commercial

After privatisation and the introduction of competition Telecom advertising took off. Appealing animals, including meerkats and Spot, the small dog shown here, provided the preferred image. The long version of telecom's spot acronym – services and products of Telecom – proved far less memorable.

Courtesy of Telecom

Using this item

Alexander Turnbull Library
Reference: Eph-A-TELEPHONE-1992-01-envelope

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

A. C. Wilson, 'Telecommunications - Telecom', Te Ara - the Encyclopedia of New Zealand, (accessed 20 April 2024)

Story by A. C. Wilson, published 11 Mar 2010, updated 1 Apr 2022