Image
The cover of the Farmers’ Trading Company’s 1925 catalogue featured illustrations of a farmer, a farm, a factory, and the store’s Auckland branch – encouraging readers to link the city to the country. Travel was largely expensive and impractical for rural people at the time, and many purchases were made through mail-order catalogues.
Te whakamahi i tēnei tūemi
Reference: Eph-B-RETAIL-FTC-1925-cover
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.