Story: Shops

Farmers’ catalogue

Farmers’ catalogue

The cover of the Farmers’ Trading Company’s 1925 catalogue featured illustrations of a farmer, a farm, a factory, and the store’s Auckland branch – encouraging readers to link the city to the country. Travel was largely expensive and impractical for rural people at the time, and many purchases were made through mail-order catalogues.

Using this item

Alexander Turnbull Library
Reference: Eph-B-RETAIL-FTC-1925-cover

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Carl Walrond, 'Shops - Small-town and suburban shopping', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/21211/farmers-catalogue (accessed 7 December 2021)

Story by Carl Walrond, published 11 Mar 2010, updated 1 Sep 2016