Kōrero: Department stores and shopping malls

Advertising to Māori

Auckland department store Smith & Caughey – in Māori, Te Mete rāua ko Kauwhe – ran this advertisement in Te Korimako, a monthly magazine in the Māori language, published from 1882 to 1888. The full-page ad says that if someone ordered goods worth more than £1, the purchases would be sewn into canvas and delivered free on direct routes from Auckland. Many city stores delivered to country customers.

Te whakamahi i tēnei tūemi

Niupepa: Maori newspapers
Reference: Te Korimako, 15 September 1884, p. 12

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Helen Laurenson, 'Department stores and shopping malls - The rise of department stores', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/zoomify/22194/advertising-to-maori (accessed 27 February 2020)

He kōrero nā Helen Laurenson, i tāngia i te 11 Mar 2010