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Kōrero: Department stores and shopping malls

Advertising to Māori

Auckland department store Smith & Caughey – in Māori, Te Mete rāua ko Kauwhe – ran this advertisement in Te Korimako, a monthly magazine in the Māori language, published from 1882 to 1888. The full-page ad says that if someone ordered goods worth more than £1, the purchases would be sewn into canvas and delivered free on direct routes from Auckland. Many city stores delivered to country customers.

Te whakamahi i tēnei tūemi

Niupepa: Maori newspapers

Reference: Te Korimako, 15 September 1884, p. 12

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Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Me pēnei te tohu i te whārang

Helen Laurenson, Department stores and shopping malls – The rise of department stores, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/mi/zoomify/22194/advertising-to-maori (accessed 5 June 2026).

He kōrero nā Helen Laurenson, i tāngia i te 4 February 2010.