Story: Department stores and shopping malls

Advertising to Māori

Auckland department store Smith & Caughey – in Māori, Te Mete rāua ko Kauwhe – ran this advertisement in Te Korimako, a monthly magazine in the Māori language, published from 1882 to 1888. The full-page ad says that if someone ordered goods worth more than £1, the purchases would be sewn into canvas and delivered free on direct routes from Auckland. Many city stores delivered to country customers.

Using this item

Niupepa: Maori newspapers
Reference: Te Korimako, 15 September 1884, p. 12

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How to cite this page:

Helen Laurenson, 'Department stores and shopping malls - The rise of department stores', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/zoomify/22194/advertising-to-maori (accessed 25 January 2020)

Story by Helen Laurenson, published 11 Mar 2010