Kōrero: Gender and sport

Promoting beef and lamb

Beef + Lamb New Zealand uses prominent New Zealand sportspeople to promote its products. Canoeist Lisa Carrington, BMX rider Sarah Walker and swimmer Sophie Pascoe have been branded as 'iron maidens' to highlight the benefits of beef and lamb, both containing the essential mineral iron.

Te whakamahi i tēnei tūemi

Beef and Lamb New Zealand

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Te tuhi tohutoro mō tēnei whārangi:

Sally Shaw, 'Gender and sport - Funding and awards', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/40420/promoting-beef-and-lamb (accessed 6 February 2023)

He kōrero nā Sally Shaw, i tāngia i te 5 Sep 2013, updated 1 Jun 2016