Kōrero: Gender and sport

Promoting beef and lamb

Beef + Lamb New Zealand has used prominent New Zealand sportspeople to promote its products. Canoeist Lisa Carrington, BMX rider Sarah Walker and swimmer Sophie Pascoe were branded as 'iron maidens' to highlight the benefits of beef and lamb, which contain the essential mineral iron.

Te whakamahi i tēnei tūemi

Beef and Lamb New Zealand

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Te tuhi tohutoro mō tēnei whārangi:

Sally Shaw, 'Gender and sport - Funding and awards', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/40420/promoting-beef-and-lamb (accessed 14 April 2024)

He kōrero nā Sally Shaw, i tāngia i te 5 Sep 2013, updated 1 Jun 2016