Story: Gender and sport

Promoting beef and lamb

Beef + Lamb New Zealand uses prominent New Zealand sportspeople to promote its products. Canoeist Lisa Carrington, BMX rider Sarah Walker and swimmer Sophie Pascoe have been branded as 'iron maidens' to highlight the benefits of beef and lamb, both containing the essential mineral iron.

Using this item

Beef and Lamb New Zealand

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Sally Shaw, 'Gender and sport - Funding and awards', Te Ara - the Encyclopedia of New Zealand, (accessed 6 December 2021)

Story by Sally Shaw, published 5 Sep 2013, updated 1 Jun 2016