Kōrero: Women and men

Divorced dad

New Zealand men came to strongly value being a father and having a close, loving relationship with their children in the later 20th century. This shift coincided with a rapid climb in the rate of divorce. This advertisement, made in 1989, combines fathering and divorce to sell butter.

Te whakamahi i tēnei tūemi

Saatchi & Saatchi

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Video courtesy of Fonterra

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Charlotte Macdonald, 'Women and men - Common ground: 1999–21st century', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/29267/divorced-dad (accessed 19 January 2020)

He kōrero nā Charlotte Macdonald, i tāngia i te 5 May 2011, updated 1 Aug 2017