New Zealand men came to strongly value being a father and having a close, loving relationship with their children in the later 20th century. This shift coincided with a rapid climb in the rate of divorce. This advertisement, made in 1989, combines fathering and divorce to sell butter.
Te whakamahi i tēnei tūemi
This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.
Video courtesy of Fonterra